Phase-Based Partnership Development:

• Foundation Phase (2024): Focus on partnerships that support the initial launch of foundational brands. These partnerships should help establish market presence and provide the necessary infrastructure, technology, and content to build brand credibility and initial user engagement.

• Scaling Phase (2025): Transition to partnerships that support scaling operations, expanding market reach, and diversifying product and service offerings. This phase involves deeper integration with partners, leveraging their networks, and scaling up operational capabilities.

Alignment with GCM’s Strategic Goals and KPIs:

• Partnerships must directly contribute to achieving specific strategic objectives, such as user growth, market penetration, revenue targets, and brand recognition.

• Use KPIs to measure the success of each partnership, ensuring they contribute positively to the timeline and goals for both the foundational launch and full-scale expansion.

Staged and Strategic Engagement:

• Begin with partnerships that provide immediate value for the launch phase, such as content creators, technology providers, and marketing firms.

• Gradually engage with larger-scale partners as the brand prepares to scale, including larger distribution networks, global marketing platforms, and extensive supply chains.