At Global Conscious Media (GCM), our Women’s Health strategy focuses on delivering high-quality content and resources tailored to the unique health needs of women. We aim to provide personalized, engaging, and educational materials that support women on their health journeys. This strategy outlines our approach, highlighting how it builds, drives, produces, and grows our business through partnerships, industry engagement, and value propositions.

Executive Summary

GCM’s Women’s Health category encompasses brands dedicated to promoting women’s health and well-being. Our strategy leverages advanced technologies, strategic partnerships, and comprehensive marketing efforts to achieve our goals. Here’s a look at each brand within this category:

1. Self-Love Journey

• Website: www.selflovejourney.com

• Description: An elegant platform offering blog posts and videos on menopause, infertility, reproduction, PMS, uterine fibroids, birth control, pregnancy, and gut health, empowering women with the knowledge and support needed for their health journeys.

Self-Love Journey Brand Position:

Self-Love Journey will be the leading women’s total wellness and healthy lifestyle platform, empowering our audience to make positive, healthy changes with science-backed, expert-based tools and motivation. Whether she’s taking the first step in her wellness journey or her hundredth, every little change contributes to significant breakthrough moments.

Estimated Brand Target (Statistics) for Year 1:

• 121.8M Total Audience

• 137.4M Total Brand Impressions

• 118.7M Digital Subscription Readers

• 114.2M Site Visitors

• 115.6M Social Followers

• 143.4M Digital Mag Readers

• Median Age: 34

• Median HHI: $85,373

• 112.2M Gen Z/Millennials

• 118.5M Parents of Kids in HH

• 119.5M Multicultural Adults

2. Self-Love Mag

• Website: selflovejourney.com

• Description: A digital magazine delivering the latest trends, tips, and research on women’s health and wellness, providing valuable insights and inspiration.

Our Business Development Strategy

1. Building

• Infrastructure Development: Creating robust digital platforms for each brand to ensure a seamless and engaging user experience.

• Content Creation: Developing high-quality, evidence-based content that educates and inspires women to take control of their health.

2. Driving

• Marketing Campaigns: Utilizing targeted marketing strategies to increase brand visibility and attract new users.

• User Engagement: Implementing interactive features and community-building activities to keep users engaged and motivated.

3. Producing

• Content Production: Producing diverse content, from blog posts and articles to videos and expert interviews, providing users with valuable information and resources.

• Collaborations: Partnering with health professionals, wellness experts, and influencers to produce credible and engaging content.

4. Growing

• Short-term Growth: Focusing on user acquisition through promotions, introductory offers, and targeted marketing.

• Mid-term Growth: Expanding content libraries and enhancing platform features based on user feedback and analytics.

• Long-term Growth: Achieving global reach by localizing content and forming strategic international partnerships.

5. Stakeholders

• Consumers: Providing valuable resources and personalized content that promote women’s health and wellness.

• Industry: Collaborating with healthcare professionals, wellness coaches, and health organizations to maintain high standards and credibility.

• Global Community: Promoting women’s health on a global scale through accessible and inclusive solutions.

6. Revenue + Grants

• Revenue Streams: Generating income through subscription models, premium content, and advertising.

• Grants: Securing grants for public health initiatives and women’s wellness programs to expand our impact.

7. Approach to Partnerships

• Strategic Alliances: Forming partnerships with healthcare organizations, wellness brands, and educational institutions to enhance our offerings.

• Community Engagement: Collaborating with local communities and non-profits to promote women’s health at the grassroots level.

8. Deals/Industry Engagement

• Industry Events: Participating in health conferences, wellness expos, and women’s health workshops to network and form strategic alliances.

• Promotional Deals: Offering exclusive deals and discounts in partnership with health and wellness brands.

9. Value Summary

• Health Improvement: Providing users with effective tools and resources to enhance their health and well-being.

• Community Support: Fostering a supportive community that encourages women to pursue their health goals.

• Innovative Solutions: Leveraging technology to deliver personalized and engaging health experiences that drive user satisfaction and loyalty.

By focusing on these strategic areas, GCM’s Women’s Health category not only enhances individual health and wellness but also contributes significantly to our overall business development goals. Each brand within this category plays a crucial role in building a comprehensive and impactful wellness ecosystem that aligns with GCM’s mission to promote holistic well-being.